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NEW: Izobit POWER cool white
STOP Roof Overheating
– interview with Adam Mucha, Sales Director at Izobud
From the very beginning of his professional career, Adam Mucha has been connected with the construction materials industry and has served as Sales Director of Izobud for over 20 years. During these two decades he has gained extensive experience, which taught him that in this industry continuous innovation and fast adaptation to new market challenges are crucial.
New line of membranes with white granules – a response to the needs of modern and responsible construction
Izobit POWER cool white – top-layer bituminous membrane with white granules – is an example of innovation in roof waterproofing. The white, highly reflective granules make the membrane reflect solar radiation up to 12 times more effectively than membranes with dark granules. As a result, a roof covered with this membrane heats up significantly less, which translates into a lower indoor temperature and reduced demand for air conditioning. In addition, a roof covering made with white membrane helps purify urban air from harmful pollutants.
Inspiration behind Izobit POWER cool white
Q: Where did the idea come from to create a line of membranes with white mineral granules – Izobit POWER cool white?
Adam Mucha: The idea arose from observing the changing needs of the market and climate conditions. Investors and contractors increasingly look for solutions that limit building overheating and reduce air conditioning costs. We, as the manufacturer, created a membrane with a light, highly reflective surface that reflects solar radiation. Izobit POWER cool white products achieve up to 12 times higher Solar Reflectance Index (SRI) than standard membranes – that’s a real quality leap.
Durability and energy efficiency of roofs
Q: How does reflecting sunlight affect the durability of roof coverings?
Adam Mucha: The highly reflective granules significantly improve the durability of the roof covering. It is well known that UV radiation has a destructive effect on roofing materials, so limiting its impact extends the tightness and performance of the waterproofing layers. A white roof covering means lower CO₂ emissions, reduction of the urban heat island effect, and lower electricity bills. Cooler roofs reduce the load on the power grid during heat waves, which has a tangible impact on the climate. In cities full of dark surfaces, light-colored roofs lower the ambient temperature, making the environment more comfortable to live in.
Air purification technology
Q: How can a membrane help clean the air in a city?
Adam Mucha: In the white mineral granules we used a photocatalyst based on titanium dioxide (TiO₂). Under the influence of UV radiation, it decomposes harmful nitrogen oxides and other pollutants into neutral compounds. This technology is known from the world’s best membranes, and every square meter of our “white roof” works like an active anti-smog filter.
An ideal solution for photovoltaics
Q: Why is Izobit POWER cool white dedicated for PV installations?
Adam Mucha: Photovoltaic panels work more efficiently at lower temperatures. Our membrane reflects solar radiation, keeping the roof surface cooler, which increases panel performance. It is also a durable waterproofing solution that will last for decades – as long as the PV installation itself.
STOP Roof Overheating – benefits for investors and roofers
Adam Mucha: – “STOP Roof Overheating is not just a slogan. It is a strategy that combines economy, ecology, and durability in one solution. This is exactly how we understand modern, responsible construction.” Using our product brings a number of benefits, such as:
1. Lower indoor temperature – meaning lower air conditioning costs and energy savings.
2. Greater durability of the roof covering – reduced UV absorption means slower material aging.
3. Higher PV efficiency – a cooler roof, as I mentioned, provides better working conditions for panels.
4. Environmental benefits – reducing the urban heat island effect and purifying the air.
5. Better image for the investor – an ecological roof is proof of a responsible approach to business and the environment.
Learn more about Izobit POWER cool white 42 and 53 products here:
